The rooftop shopping mall Ferris wheel, 98 meters above the ground, in Shanghai Joy City mall phase II, which opened in December last year. The 30 gondola are each equipped with an air conditioner, a bluetooth music player and a USB for charging smartphones. Photo: SCMP Handout

Mainland shopping malls embrace entertainment and affordability in effort to woo consumers to bricks and mortar experience

Joy City Property says increasing the share of physical space given over to entertainment at its malls has led to an increase in footfall

Topic |   China property

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The rooftop shopping mall Ferris wheel, 98 meters above the ground, in Shanghai Joy City mall phase II, which opened in December last year. The 30 gondola are each equipped with an air conditioner, a bluetooth music player and a USB for charging smartphones. Photo: SCMP Handout
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