Smartphones aplenty outside a shopping mall in Taiyuan, in Shanxi province. New figures suggest Alibaba will take a 28.9 per cent share of China’s digital advertising revenue in 2016. Photo: Imaginechina

Alibaba to overtake Baidu to lead China’s digital advertising market

Alibaba digital ad revenue expected to be US$12.05b in 2016, within a national spend of US$41.66b

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Smartphones aplenty outside a shopping mall in Taiyuan, in Shanxi province. New figures suggest Alibaba will take a 28.9 per cent share of China’s digital advertising revenue in 2016. Photo: Imaginechina
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