Zemans give technology upgrade to Halloween in Hong Kong
Monster Mash app launched to drive more customers into Lan Kwai Fong, city’s famous bar and restaurant hub
Allan Zeman, the chairman of Lan Kwai Fong Group who 30 years ago launched the Halloween costume fanfare in the popular Hong Kong bar and restaurant area, is joining hands this year with his son Jonathan to use new technology to catch ghosts, witches and monsters, and in turn, hopefully more paying customers.
The two have launched a mobile phone app, called as “LKF Monster Mash”, which will allow Lan Kwai Fong revellers to use their mobile phone to “capture” monsters there, and then send selfies to share with friends via social media.
Zeman Snr is known locally as the “father of Lan Kwai Fong” after turning the central district into a tourist hotspot, which now has some 300 bars and restaurants.
All kinds of companies will be able to get in on the act too, from financial services firms to retailers, gyms and startups in the area.
Each zombie captured will also bring with it a restaurant or drink voucher, and the chance to win the top prize of Delta Air lines tickets to the US.
As well as the Halloween fanfare, Zeman organises the Christmas countdown and music festival, which attracts thousands annually.