(L-R) Alibaba’s executive vice chairman Joe Tsai, retired NBA player Kobe Bryant, former captain of England's football team David Beckham, founder and executive chairman of Alibaba Jack Ma, and Alibaba’s chief marketing officer Chris Tung. The company’s Singles’ Day shopping event smashed its previous 24-hour sales record with more than six hours to space.

Alibaba Singles’ Day shopping frenzy exceeds US$16.8b to break record

Spending on Alibaba platforms, which include Tmall, Taobao and AliExpress, soared past last year’s record of US$14.3 billion by 5.40pm, and has hit US$17.8 billion, chalking up a 24 per cent growth

Topic |   Singles' Day (11.11)

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(L-R) Alibaba’s executive vice chairman Joe Tsai, retired NBA player Kobe Bryant, former captain of England's football team David Beckham, founder and executive chairman of Alibaba Jack Ma, and Alibaba’s chief marketing officer Chris Tung. The company’s Singles’ Day shopping event smashed its previous 24-hour sales record with more than six hours to space.
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