Alibaba’s November 11 online shopping gala has surpassed America’s Cyber Monday and Black Friday as the world’s largest retail event. Photo: SCMP
Alibaba’s November 11 online shopping gala has surpassed America’s Cyber Monday and Black Friday as the world’s largest retail event. Photo: SCMP

new | Alibaba smashes record with US$17.8 billion in sales on Singles’ Day

Up to 82 per cent of transactions were conducted by smartphones

Alibaba’s November 11 online shopping gala has surpassed America’s Cyber Monday and Black Friday as the world’s largest retail event. Photo: SCMP
Alibaba’s November 11 online shopping gala has surpassed America’s Cyber Monday and Black Friday as the world’s largest retail event. Photo: SCMP
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