Jim Delligatti’s creation, the Big Mac, was an innovation initially shunned by McDonald’s brass. Depicted in this photo is a Mega Mac burger at McDonald’s in Tokyo. Photo: Reuters Jim Delligatti’s creation, the Big Mac, was an innovation initially shunned by McDonald’s brass. Depicted in this photo is a Mega Mac burger at McDonald’s in Tokyo. Photo: Reuters
Jim Delligatti’s creation, the Big Mac, was an innovation initially shunned by McDonald’s brass. Depicted in this photo is a Mega Mac burger at McDonald’s in Tokyo. Photo: Reuters
Stephen Vines
Opinion

Opinion

The View by Stephen Vines

Here’s what the Big Mac really shows us about corporate culture

‘It is the story of hubris in large organisations where there is much chatter about listening.... while the reality is that only the people at the top get a real hearing’

Jim Delligatti’s creation, the Big Mac, was an innovation initially shunned by McDonald’s brass. Depicted in this photo is a Mega Mac burger at McDonald’s in Tokyo. Photo: Reuters Jim Delligatti’s creation, the Big Mac, was an innovation initially shunned by McDonald’s brass. Depicted in this photo is a Mega Mac burger at McDonald’s in Tokyo. Photo: Reuters
Jim Delligatti’s creation, the Big Mac, was an innovation initially shunned by McDonald’s brass. Depicted in this photo is a Mega Mac burger at McDonald’s in Tokyo. Photo: Reuters
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Stephen Vines

Stephen Vines

Stephen Vines is a Hong Kong based writer and journalist. He has worked in Asia for The Guardian‚ The Daily Telegraph‚ and The Independent‚ and was a consultant editor for The Asia Times.