There’s been a progressive slimming down in consumer goods and services or “shrinkflation”. Photo: AP
David Dodwell
Opinion

Opinion

Outside In by David Dodwell

Something strange - and possibly worrying - is going on with the ‘shrinkflation’ trend

The ‘shrinkflationary’ wave of cost cutting and downsizing is a ruse to hide rising prices and buoy corporate profit margins by stealth

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There’s been a progressive slimming down in consumer goods and services or “shrinkflation”. Photo: AP
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