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What Hong Kong looked up on Google: Pokemon’s Pikachu more popular than Donald Trump

Pokemon Go tops the charts as the most searched term by Hongkongers in 2016, beating Apple’s iPhone 7 and the US presidential election

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Pikachu, one of the stars of Pokemon Go, pictured at Hong Kong Peak. The popular smartphone game was the most searched keyword on Google by Hong Kong internet users. Photo: Sam Tsang
Julia Hollingsworth

Pikachu has done something that Hillary Clinton and 16 Republican candidates couldn’t: win against Donald Trump.

Google’s top searches - released by the company on Wednesday and compiled from searches on mobile and desktop - show Hongkongers had politics and entertainment on the brain in 2016. But it seems searching for Pikachu and friends in Nintendo’s smash-hit smartphone game was foremost in their thoughts.

Pokemon Go was the most searched keyword on Google by internet users with Hong Kong IP addresses this year, beating other popular queries including Apple’s latest smartphone, local politics and the US presidential election.

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Even Donald Trump’s lively and headline-grabbing campaign wasn’t enough to boost the US election in Google’s top searches. Photo: AFP
Even Donald Trump’s lively and headline-grabbing campaign wasn’t enough to boost the US election in Google’s top searches. Photo: AFP
Pikachu, Eevee and Zubat weren’t just popular in Hong Kong - Pokemon Go was the most searched keyword of the year globally, with iPhone 7, Donald Trump and the late singer Prince coming in second, third and fourth place.

This was broadly in line with the top 10 global moments on Facebook, where US Elections, Brazilian politics, Pokemon Go, Black Lives Matter and Rodrigo Duterte took out the top five spots.

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The top trending local topics for Hong Kong were dominated by politics, with Legislative Council Election taking out the top spot while disqualified pro-independence lawmaker Yau Wai-ching was the top trending local person in current affairs.

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