Alipay said 110 million users paid for in-store purchases during the three-day promotion, and many of them also used Koubei, an online-to-offline local services platform under Alipay, to actually locate merchants participating in the 12-12 event. Photo: Reuters

Mobile payment platforms showcase their services during 12-12 shopping splurge

Innovative internet-based consumer finance platforms extended to more offline businesses during latest shopping promotion

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Alipay said 110 million users paid for in-store purchases during the three-day promotion, and many of them also used Koubei, an online-to-offline local services platform under Alipay, to actually locate merchants participating in the 12-12 event. Photo: Reuters
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