Ford’s luxury Lincoln marque looks at expanding in lower-tier cities to boost sales
Brand sold 32,558 vehicles on the mainland in 2016, a hefty 180 per cent increase on 2015
Ford Motor Company’s luxury Lincoln unit plans to expand into the western part of the mainland, as the latecomer to the world’s largest auto market accelerates its presence in the fast-growing premium vehicle segment.
Lincoln is looking to increase the total number of showrooms on the mainland to 100 this year from 72, according to Carrie Lin, its deputy general manager of consumer marketing in the country.
“We are setting our sights on third- and fourth-tier cities to bolster our brand awareness and give customers a first-hand experience of the vehicles,” she said.
“This proactive expansion of our sales network will continue for at least the next five years.”
We are setting our sights on third- and fourth-tier cities to bolster our brand awareness and give customers a first-hand experience of the vehicles. This proactive expansion of our sales network will continue for at least the next five years
Lin added that Lincoln has closely monitored trends in the Chinese auto market in its planning and will offer new models specifically tailored for it, which might include alternative-energy vehicles. The brand sold 32,558 vehicles on the mainland in 2016, a hefty 180 per cent increase on 2015.