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New World betting on art, sustainability and slow living to bring in young buyers

The developer’s latest project called Mount Pavilia will sit on a 720,000 sq ft site in Sai Kung and feature 340,000 sq ft of public space

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Adrian Cheng, executive vice chairman and general manager of New World Development. Photo: Edward Wong
Shirley Zhao

New World Development will incorporate sustainability and art into its future development to attract young customers, according to the firm’s third-generation leader Adrian Cheng Chi-kong.

Cheng was announcing the firm’s latest project called Mount Pavilia, which will sit on a 720,000 sq ft site in Sai Kung and feature 340,000 sq ft of public space, with gardens, playgrounds, artworks and a sustainable ecosystem.

Some of the development’s 27 blocks will have a wind-powered and solar-powered electricity generation system, enough to power each block’s public area and support part of its hot water supply, Cheng said.

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The inside of a flat at New World’s Sai Kung residential project Mount Pavilia. Photo: Edward Wong
The inside of a flat at New World’s Sai Kung residential project Mount Pavilia. Photo: Edward Wong
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A sustainable eco-park will include a pond where fish will be eat food that has been recycled from human food waste, while the fish’s own excretion will be used to fertilise plants in the pond, which in turn will make the water cleaner, according to Cheng.

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