Chinese fashion designers and brands say they want to win customers by the merit of their design, but without Chinese motifs like panda, dragons, phoenixes and bamboo. Photo: Sam Tsang
Chinese fashion designers and brands say they want to win customers by the merit of their design, but without Chinese motifs like panda, dragons, phoenixes and bamboo. Photo: Sam Tsang

China’s designers want to tell the fashion story without bamboo and pandas

China’s US$300 billion apparel market is a big draw to domestic and global brands, from luxury to fast fashion players