The Kickstarter homepage, seen on an iPad screen. Photo: Shutterstock
Amitava Chattopadhyay
Opinion

Opinion

Amitava Chattopadhyay

How the get the best outcome when pitching new ventures to crowdfunding backers

Testing reactions to your product first, doing your homework on pricing and being factual in product descriptions can help avoid potential failure

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The Kickstarter homepage, seen on an iPad screen. Photo: Shutterstock
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