Customers live in a hyper-connected world, and the last few years have seen new digital tools increase the number of customer touchpoints available to marketers. Photo: AP
Joerg Niessing
Opinion

Opinion

Joerg Niessing

Why companies shouldn’t rush their digital transformation

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Customers live in a hyper-connected world, and the last few years have seen new digital tools increase the number of customer touchpoints available to marketers. Photo: AP
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