Kimbal Musk, younger brother of Elon Musk, is the co-founder of Square Roots, an urban farming incubator with the goal of teaching young people how to farm in cities while preaching the importance of locally sourced, non-processed food. Photo: Bloomberg

The younger Musk and his campaign to champion ‘real’ food for everyone

Weekly, mostly 20-somethings spend about 15-20 hours doing farm work, 10 hours handling the business side and 10 hours getting coached by Musk’s urban farming incubator Square Roots’ in-house agriculture experts and mentors

Topic |   Management

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Kimbal Musk, younger brother of Elon Musk, is the co-founder of Square Roots, an urban farming incubator with the goal of teaching young people how to farm in cities while preaching the importance of locally sourced, non-processed food. Photo: Bloomberg
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