Tesla submits a ‘Teslaquila’ trademark application for distilled agave liquor
Tesla Chief Executive Officer Elon Musk tweeted Friday that the brand would be coming soon; he also posted a mock-up of roughly what the tequila bottle will look like
What started as an April Fools’ Day joke that left a poor taste in Tesla investors’ mouths may soon become a reality.
The electric-car maker submitted a trademark application on October 8 for Teslaquila, describing the planned product as a distilled agave liquor. It was filed as “based on intent to use,” which means Tesla does not have the product ready just yet. The company needs to actually be making a product to obtain the trademark.
Tesla Chief Executive Officer Elon Musk tweeted Friday that the brand would be coming soon. Musk also posted a mock-up of roughly what the tequila bottle will look like.
The phrase originated as an April Fools’ prank in which Musk tweeted that Tesla was going bankrupt.
He posted jokingly that he had been “found passed out against a Tesla Model 3, surrounded by ‘Teslaquila’ bottles.”
Tesla shares plunged the following trading day and closed down 5.1 per cent on April 2.