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Hong Kong developer Henderson sells 76 out of 100 units at Cheung Sha Wan project without offering discounts

  • Majority of units sell for between HK$5 million and HK$6 million
  • Registrations of intent exceed the number of apartments on offer by 5.5 times

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The enthusiastic response to Henderson Land’s The Addition project suggests ‘sentiment in the property market is improving’, says Sammy Po Siu-ming, the chief executive of Midland Realty’s residential division. Photo: AFP
Georgina Lee

Hong Kong developer Henderson Land sold 76 out of the 100 units on offer at The Addition, a new residential project in Cheung Sha Wan, on Tuesday, without offering a discount on the selling price.

The apartments, ranging from 220-277 sq ft in size, sold at an average selling price of HK$21,055 (US$2,683) per square foot. Most units were going for between HK$5 million and HK$6 million. Most apartments sold on Tuesday, the first day of sales, were one and two-bedroom units.

Interest in the property was strong, with registrations of intent received by Henderson Land exceeding the number of apartments on offer by 5.5 times. The bulk of unsold units mainly comprise studios, said Sammy Po Siu-ming, chief executive of Midland Realty’s residential division.

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“Given that the first batch of units sold was priced without a discount – unlike in January when some of the new projects were sold at as much as a 20 per cent price cut – I would say sentiment in the property market is improving,” he said.

China Overseas Land and Investment was in January offering its new residential project The Regent in Tai Po at HK$12,800 per square foot, about 32 per cent lower than a nearby project launched five months ago.

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