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Buyers shrug off Hong Kong rallies to snap up Aurora flats in Tsuen Wan, offered at 10 per cent discount to the neighbourhood

  • Billion Development & Project Management sold all 354 flats on offer at The Aurora in Tsuen Wan, for a total sales value of HK$2.83 billion
  • Prices start at HK$17,558 per square foot, or HK$3.81 million (US$485,720) for a 217-square foot (20 square metre) flat, almost 10 per cent cheaper than prevailing prices in the neighbourhood

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As many as 8,900 buyers registered for 354 apartments at The Aurora offered by Billion Development & Project Management in Tsuen Wan on August 17. Photo: David Wong
Pearl Liu

Homebuyers shrugged off a downpour and Hong Kong’s 11th week of street protests to snap up the flats offered at a discount by Billion Development & Project Management in Tsuen Wan.

Billion sold all 354 available units on offer at The Aurora for a total sales value of HK$2.83 billion, sales agents said.

Prices at The Aurora start at HK$3.81 million (US$485,720), or HK$17,558 per square foot, for a 217-square foot (20 square metre) flat, almost 10 per cent cheaper than prevailing prices at lived-in homes in the neighbourhood. By comparison, a 598 sq ft unit at the 12-year-old Vision City next to The Aurora recently sold for HK$9.9 million, or HK$19,488 per sq ft.

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“The sale today was really good, considering the ongoing social instability,” said Louise Chan, vice-chairman of Asia-Pacific and chief executive of residential division at Centaline Property Agency. “The cheaper prices have successfully wooed buyers who are looking for homes for their own use.”

Hong Kong’s decade-long property bull run has stumbled since June, as the combination of the US-China trade war and the worst political crisis in decades affected the city’s investment appetite, driving property buyers to the sidelines.
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The CCL home price index, reflecting the secondary market of lived-in homes, declined for the third week during the period that ended on August 11. Centaline expected that second-hand home prices can drop by as much as 10 per cent in the third quarter alone.

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