SmileDirectClub’s competitors include New York-based Candid, Utah-based Smilelove and Washington state-based Snapcorrect. Photo: SCMP Handout

What’s the price of a perfect smile? US teeth-straightening start-up SmileDirectClub aims to shake up Hong Kong’s dental industry with its online solution

  • The company claims its 3D-printed plastic aligners will sort out your wonky teeth for a minimum of HK$14,500 (US$1,870) – and you don’t have to visit a dentist
  • Some local experts warn that clients are taking a risk because the overseas orthodontists in charge of their treatment are not regulated in Hong Kong
Topic |   Health & Fitness

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SmileDirectClub’s competitors include New York-based Candid, Utah-based Smilelove and Washington state-based Snapcorrect. Photo: SCMP Handout
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Eric Ng

Eric Ng

Eric joined the SCMP in 1998 after brief stints in a trading company and translation and editing roles at Dow Jones and Edinburgh Financial Publishing. He has close to 20 years of experience covering China's energy, mining and industrial materials sectors, and has recently added biotechnology to his coverage. Eric has a Masters of Business Administration degree.