Rockefeller family revives business interest in mainland China, betting on illustrious name to boost golf and real estate projects
- The SixRock group, founded by sixth-generation family members, would profit from licensing deals for the use of the brand
- The Rockefellers, one of the first American families to invest in China, are keen to reinvigorate their interests there
Members of America’s Rockefeller family, one of the world’s wealthiest, are renewing their business interests in China by looking for golf and resort projects that are likely to benefit from the prestige of their illustrious group.
The SixRock group, founded by sixth-generation family members Christian Rockefeller and Sebastian Gumina, along with Steven C. Rockefeller Jr, is banking on the prestigious family name to boost real estate projects across the globe that might find value in the brand.
SixRock will profit from licensing deals for the use of the brand and for providing marketing and design support.
While the branding will mainly use SixRock, the Rockefeller name “might be attached” for certain very exclusive projects, the company said.
SixRock is a successor to the Steven Rockefeller Jr Golf Development company (SRGD) which had focused on high-end golf and residential projects in China. Rockefeller Jr is the grandson of former US vice-president Nelson Rockefeller.