Homebuyers snap up latest batch of flats at Pavilia Farm as they ignore rising Covid-19 infections in city
- The Pavilia Farm has been a hit with Hongkongers because of its location above Tai Wai MTR station and convenience of a large shopping centre, agent says
- Fifty per cent of buyers of The Pavilia are below 40 years old, New World Development chief executive Adrian Cheng Chi-kong Cheng says
Earlier in the day, scores of prospective purchasers had formed long, snaking queues at the developer’s showroom, according to Sammy Po, chief executive of Midland Realty’s residential division.
The Pavilia Farm has experienced five sold-out weekends since its launch in mid-October, with the project raking in HK$20 billion (US$2.57 billion) from 1,800 units for New World, allowing it to reach the full-year sales, chief executive Adrian Cheng said in a statement. The project, New World’s first mass-housing development since 2018, has become a leading light for the residential property industry seeking to rebound from the social unrest and viral outbreak over the past 20 months.
Sunday’s sales reflect improving confidence in the outlook, despite an official warning last week of the arrival of a fourth wave of Covid-19 infections. The city faces potentially 71 new cases, the highest daily count since mid-August, a day after authorities decided to postpone a travel bubble plan with Singapore.
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“The Pavilia Farm project has been a hit among Hongkongers as it is a good location with Tai Wai MTR station and will have a large shopping centre,” Po said.