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Hong Kong property
Business

Pavilia Farm ends 2020 as Hong Kong’s best-selling new flats, helping New World top Sun Hung Kai as city’s biggest home seller

  • Project might help NWD displace Sun Hung Kai Properties as city’s biggest developer by sales this year
  • No big payday for agents despite ‘unbelievable’ sales, Midland Realty executive says

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Prospective buyers wait outside a sales office for Pavilia Farm in Hong Kong, in this file photo from October 14. Photo: Reuters
Lam Ka-sing

Hong Kong property company New World Development’s (NWD) Pavilia Farm project has been a bright spot in an otherwise dismal year for the city’s real estate sector.

The project, developed in partnership with transit operator and property developer MTR Corporation, has sold about 2,100 units in around six weekends for almost HK$23.8 billion (US$3.06 billion).

NWD reported sales of HK$26.4 billion in the first 11 months of this year, which may help it displace Sun Hung Kai Properties (SHKP) as Hong Kong’s biggest property developer by sales this year. SHKP, which has been the city’s biggest developer since 2016, reported sales of about HK$24 billion in the same period, shows data from provider Dataelements, which covers new residential property in Hong Kong. SHKP, however, remains a dominant player, launching new projects almost every month. For instance, it is expected to launch its St Michel project in Sha Tin in January.

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Homebuyers have flocked to Pavilia Farm despite downbeat sentiment because of its quality, pricing and location. The project has been anticipated since NWD acquired the rights to develop the plot, which is owned by MTR Corporation, and its third phase, to be launched early next year, is also expected to be popular.
“Even people who had not planned on buying homes, or investing in property, wanted to lay their hands on it, as they think its prospects are good,” said Mark Chau, deputy district sales director of Centaline Property Agency. He said about 30 of his clients had been unable to buy flats because of the high demand and limited supply.
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NWD’s Pavilia Farm atop the Tai Wai MTR Station. Photo: Xiaomei Chen
NWD’s Pavilia Farm atop the Tai Wai MTR Station. Photo: Xiaomei Chen
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