The headquarters of the China Banking and Insurance Regulatory Commission in Beijing. Photo: dfic
The headquarters of the China Banking and Insurance Regulatory Commission in Beijing. Photo: dfic

China moves to curb use of celebrities for promotion of financial products

  • Celebrities may not fully understand the risks and details of the investment products they help to promote, CBIRC executive says
  • Regulator will also tighten curbs on illegal charges levied on small firms and sole proprietors

The headquarters of the China Banking and Insurance Regulatory Commission in Beijing. Photo: dfic
The headquarters of the China Banking and Insurance Regulatory Commission in Beijing. Photo: dfic
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