Hong Kong actor and singer Nicholas Tse’s NFT venture could boost commercial real estate. Here’s how

The launch of 100 NFTs developed by Tse’s Chef Nic Family brand with creative studio Hungry Sausages Lab will be followed by the opening of an ‘NFT club’ in Wan Chai

Amid the popularity of NFTs, companies related to consultancy, development, platforms and exchange are looking to set up shop in Hong Kong: Colliers

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Tse is following in the footsteps of fellow Hong Kong celebrities such as film director Wong Kar-wai by taking part in a NFT sale or auction. Photo: Handout

Published: 10:00am, 27 Mar 2022

Award-winning Hong Kong movie actor and singer Nicholas Tse’s venture into the world of non-fungible tokens (NFTs) could give fresh hope to Hong Kong’s softening commercial property market.

Chef Nic Family, a food and lifestyle brand Tse founded in 2020, is collaborating with Hungry Sausages Lab, a Hong Kong-based creative studio on 100 NFTs that will be available for a whitelist presale, or registration of intent, on April 1, and public minting, or for purchase, on April 4.

The launch will be followed by the opening of Not For Teeth, an “NFT club”, in July in the top two floors at W Square, a commercial tower in Wan Chai.

“Maybe after I open this club, if I succeed, maybe some other people will open many other NFT members’ clubs as well,” said Benny Cheng, a co-founder of Hungry Sausages Lab.

An advertisement for the Hungry Sausages and Chef Nic Family NFT collaboration in New York. Photo: Handout

Retail rents in Hong Kong’s prime locations have dropped significantly since 2018 and 2019, with rents for some shops falling by as much as 60 per cent upon renewal, because of first, the city’s anti-government protests, the US-China trade war and the Covid-19 pandemic.