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Luckin Coffee
Business

Exclusive | Luckin Coffee plans to list in Hong Kong as the Chinese Starbucks wannabe plots a comeback from its Nasdaq expulsion after restructuring

  • After two years of debt restructuring with bondholders, Luckin Coffee emerged from bankruptcy order last month
  • Luckin expanded to over 6,000 stores at the end of last year, surpassing Starbucks’ 5,400 in China

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A Luckin Coffee shop in Beijing on September 1, 2021. Photo: Simon Song
Enoch Yiu
Luckin Coffee is considering a Hong Kong listing, as China’s Starbucks challenger charts a comeback from its 2020 Nasdaq expulsion after it overhauls its business of selling coffee.

The chain, headquartered in the Fujian provincial city of Xiamen, obtained a so-called “light touch provisional liquidation” approval from the Cayman Islands that allowed a new management team to work with its liquidator to keep its business growing in China after firing three senior executives for fraud.

That helped Luckin expand its network of coffee kiosks – where takeaway orders are made via smartphone apps, with no dine-in space – by 26 per cent in two years to 6,024 all over China at the end of 2021, surpassing the 5,400 outlets operated by Starbucks. Fourth-quarter revenue jumped 81 per cent to 2.44 billion yuan (US$362.83 million), and Luckin even received the endorsement of the Olympic freestyle skiing double-gold medallist Eileen Gu.
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“The light touch regime allowed [Luckin’s] board to continue running the business, which is essential because it allows someone who knows the coffee business to continue to run the network,” said Tiffany Wong Wing-sze, managing director of the consulting firm Alvarez & Marsal, the provisional liquidator of Luckin since July 2020. “It’s rare for a company like Luckin to complete its restructuring so quickly; it needs the cooperation of the management, employees, the creditors and regulators.”

Eileen Gu, the Olympic gold medallist in free skiing, appearing in an undated advertisement as a product spokesperson for Luckin Coffee. Photo: @luckincoffee瑞幸咖啡/Weibo
Eileen Gu, the Olympic gold medallist in free skiing, appearing in an undated advertisement as a product spokesperson for Luckin Coffee. Photo: @luckincoffee瑞幸咖啡/Weibo

Luckin’s comeback is a remarkable turnaround for a company built on speed. It took just 19 months from its very first coffee kiosk to its May 2019 initial public offering (IPO) on the Nasdaq market in New York.

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