Austin Jiaqi Li, China’s ‘Lipstick King’. Photo: Weibo
Austin Jiaqi Li, China’s ‘Lipstick King’. Photo: Weibo
Consumers

‘Lipstick King’ changes tune, Shanghai Fashion Week holds five-day panel to toe Beijing’s line on sustainable fashion

  • Austin Jiaqi Li, China’s ‘Lipstick King’, has gone from yelling ‘buy, buy, buy’ into the camera to advocating that Chinese consumers ‘shop consciously’
  • Shanghai Fashion Week organised a five-day panel on sustainable fashion with more than 60 speakers this year

Austin Jiaqi Li, China’s ‘Lipstick King’. Photo: Weibo
Austin Jiaqi Li, China’s ‘Lipstick King’. Photo: Weibo
READ FULL ARTICLE