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Weaker pound proves a draw for Hongkongers buying UK homes, though stricter energy saving requirements may drive up costs

  • UK-based developers are ramping up sales launches and marketing promotions in Hong Kong
  • A potential change in energy requirements for buildings could cost homebuyers more in the long run, law firm warns

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The cost of buying a home in London is ‘now 9.4 per cent lower than this time a year ago’, according to Marcus Dixson at JLL. Photo: Bloomberg
Cheryl Arcibal
UK-based developers are ramping up sales launches and marketing promotions in Hong Kong as the weakened pound makes British property more attractive.

But a law firm has warned that a potential change in energy requirements for buildings could cost homebuyers more in the long run.

Developers like Knight Dragon, chaired and majority-owned by Hong Kong billionaire Henry Cheng Kar-shun, and London Square have been actively marketing UK residential projects to prospective buyers in Hong Kong.
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Since the start of the year, the pound has fallen by about a fifth against the US dollar. At one point last month, it hit an all-time low of 1.03 against the American currency.

“Hong Kong buyers are able to buy at a huge discount right now and developers have noticed,” said Eli McGeever, a director at property research company One Global Labs. “There have been several new launches recently and developers are looking to take advantage of the currency play.”

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While London home prices have risen 8.5 per cent in the last 12 months, this has been more than offset by a weaker sterling for buyers paying in Hong Kong dollars.
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