Hong Kong’s fashion tech start-up raises funds, eyes mainland, South Korea growth markets
Local start-up Code-Create aims to raise at least US$2 million by end-2025 to fund its immediate growth plans
Code-Create, a Hong Kong fashion-design software provider, is teaming up with a local venture capital fund to raise capital for its expansion plan, targeting key markets in mainland China and South Korea for a start.
The start-up aims to raise at least US$2 million by the end of 2025 with the help of Eschange Capital, its strategic investment partner. Funds will be used to support marketing, team build-up and software enhancements to achieve its goals.
“China as a market has huge potential,” co-founder and CEO Kim Wong said at a media briefing on Monday, adding that Code-Create already has a presence on various mainland social platforms and among its clients. “We want to reach the global market.”
Its AiDA software, or artificial intelligence-based Interactive Design Assistant for Fashion, utilises a range of AI technologies to cater to designers’ needs during the conceptualisation and design process. It accelerates the product development process from creative concept to product launch.
First introduced in December 2022, AiDA is used by independent designers, original design manufacturers and educational fashion institutes, including Italian luxury brand Anteprima and Hupan Design Institute in Shanghai.