Smaller insurers have turned to products such as smog insurance to quickly build up brand awareness and reach more young customers who buy online, but the regulator has stepped in. Photo: Bloomberg

Chinese consumers shrug off Beijing’s ban on insurance gimmicks

Some consumers said the offbeat insurance products changed their perspective on financial institutions

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Smaller insurers have turned to products such as smog insurance to quickly build up brand awareness and reach more young customers who buy online, but the regulator has stepped in. Photo: Bloomberg
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