BNY Mellon introduces chatbot Selina to handle institutional clients’ trading queries
The bank is committed to streamlining operations and improving services as part of its fintech push, says Sammi Cho, chief executive of the Hong Kong branch
Not to be left behind, BNY Mellon, which focuses on institutional investors, has also introduced a chatbot called Selina.
BNY Mellon’s chatbot can check information on clients’ trading in Hong Kong and US markets.
“We are keen on using fintech and new innovation to meet the needs of our clients,” Sammi Cho, chief executive of its Hong Kong branch, said in an interview.
Cho said the bank is in the process of expanding its scope to other trading firms and markets but declined to elaborate.
The New York-based bank has US$33.6 trillion in assets under custody and US$1.8 trillion in assets under management in 35 countries. It has been based in Hong Kong since 1958 and uses the office as its Asian headquarters.
She said the chatbot was not aimed at reducing headcount but at improving overall client experience.