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HSBC
BusinessBanking & Finance

Exclusive | HSBC targets China’s rich at home and abroad with restructured private bank, wealth business

  • HSBC’s latest reorganisation is a bet big on growth in Asia, particularly in Chinese wealth held abroad
  • Combined private bank, wealth business has US$1.4 trillion in assets under management

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Pedestrians in protective masks walk past an HSBC branch in Hong Kong’s Central district. Hong Kong, the bank’s largest market, has been hit hard by months of anti-government protests and the coronavirus epidemic. Photo: EPA-EFE
Chad Bray

With its latest restructuring, HSBC is seeking to better tap into China’s growing wealth both at home and abroad by combining its private bank with its wealth management and retail banking businesses, according to the global head of the newly merged business.

Charlie Nunn, the chief executive of HSBC’s new wealth and personal banking unit, said the combined business can become a “real powerhouse” in the wealth space with the goal of increasing revenue by “double digits”. The biggest of Hong Kong’s currency issuing banks, HSBC is placing even greater focus on Asia as part of a reshaping under interim CEO Noel Quinn that is expected to include US$4.5 billion in annual cost reductions and as many as 35,000 job cuts.

“We want to deliver on the growth that we've been achieving, grow faster and be able to do more for our customers at a very simple level and then have a combined business that now really enabled us to compete at the top of the wealth franchise and grow and capture some market share,” Nunn told the South China Morning Post .

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The combined wealth business has US$1.4 trillion in assets under management, with nearly half of those assets in Asia. Revenue from Asia in the wealth business increased by 12 per cent to US$5.7 billion last year.

The latest strategy update, announced last month, is the third reorganisation for HSBC in a decade as Quinn tries to improve its profitability and win the top job at the bank. John Flint, the former CEO, was ousted in August after just 18 months in the job.
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