Kwok was one of the most popular singers in the 1990s in Hong Kong and Asia, and is married to a former mainland Chinese model, which makes him an ideal candidate for promotional activity in China, broker Louis Tse says. Photo: Dickson Lee
Kwok was one of the most popular singers in the 1990s in Hong Kong and Asia, and is married to a former mainland Chinese model, which makes him an ideal candidate for promotional activity in China, broker Louis Tse says. Photo: Dickson Lee

HSBC hires ‘heavenly king’ Aaron Kwok to promote wealth management services in Greater Bay Area

  • Kwok appointed ambassador as part of efforts to better tap growing wealth in China
  • Big banks might have the capital and expertise to compete, but will still need help from celebrities to promote products, broker says

Kwok was one of the most popular singers in the 1990s in Hong Kong and Asia, and is married to a former mainland Chinese model, which makes him an ideal candidate for promotional activity in China, broker Louis Tse says. Photo: Dickson Lee
Kwok was one of the most popular singers in the 1990s in Hong Kong and Asia, and is married to a former mainland Chinese model, which makes him an ideal candidate for promotional activity in China, broker Louis Tse says. Photo: Dickson Lee
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