Virtual bank Livi is using mobile games to attract shoppers to use its banking app at health care chain Mannings and supermarket operator Wellcome. Photo: AFP
Virtual bank Livi is using mobile games to attract shoppers to use its banking app at health care chain Mannings and supermarket operator Wellcome. Photo: AFP

Hong Kong virtual bank Livi woos borrowers through mobile games and big data

  • With over a quarter of the city’s virtual banking services users, Livi is attracting new borrowers with mobile games, big data
  • ZA Bank and Airstar Bank have extended the most loans among the city’s eight virtual banks, according to a KPMG report

Topic |   Banking & finance
Virtual bank Livi is using mobile games to attract shoppers to use its banking app at health care chain Mannings and supermarket operator Wellcome. Photo: AFP
Virtual bank Livi is using mobile games to attract shoppers to use its banking app at health care chain Mannings and supermarket operator Wellcome. Photo: AFP
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