New World scion’s family office plans equity hedge fund to capture improving market sentiment
- Avantua family office plans to launch its first hedge fund as early as this quarter to bet on price swings in Hong Kong, mainland stock markets
- Firm seeks US$50 million to kick off the fund with own money and from outside investors

The firm, founded in 2019 by Adrian Cheng Chi-kong of New World Development, is seeking to raise US$50 million in the new venture, with about one-fifth its own money and the rest from outside investors, according to managing director Xu Hao. It aims to complete the fundraising by September and start investing using a long-short strategy, he added.
The firm currently manages US$2 billion of assets, focusing its equity investment in private companies in its first two years of operations. A rout that erased US$2.5 trillion of capitalisation over the past 12 months from members of the MSCI China Index has now made equity valuations appealing again.
“When we first started, the market was red-hot and everyone was on a buying binge and many of them just put in money with their eyes closed,” Xu said in an interview. “We did not jump in as we felt such a craze could be dangerous and get us burned. Now, the market has cooled down. We believe it is time to [make a] move.”

Cheng is the third generation scion and eldest grandson of the late Cheng Yu-tung who founded Hong Kong developer New World Development. The Cheng family was credited with more than US$26 billion in net-worth by Forbes in February. He is the chairman of Avantua.