Hong Kong and Greater Bay Area banking consumers not afraid to share their data if it means personalised experience
- Hong Kong and Greater Bay Area consumers want personalisation and a sleek experience when it comes to digital banking, says new research from Capco
- Consumers willing to share their social-media profiles, information around health and fitness tests, their loan and credit history, and location data
Hong Kong and Greater Bay Area (GBA) consumers want a personalised, elegant all-in-one package when it comes to their retail banking experience, according to global technology and management consultancy Capco.
The most surprising result from the research, which surveyed people in Hong Kong, the GBA, Thailand, Malaysia and Singapore, is consumers’ willingness to disclose personal data if it means getting a better banking experience, he said.
Consumers are most willing to share data relating to their social-media profiles, information around health and fitness tests, their loan and credit history, location data and life events. They are less likely to want to share information from other bank accounts and their web browser history.
Willingness to share varies geographically. For example, more than 50 per cent of Hongkongers and GBA residents are willing to share social-media profiles, as compared to only 17 per cent in Singapore.