Cop28: Middle East holds immense potential for Hong Kong proptech firms to deploy energy-saving solutions
- Hong Kong Science and Technology Park leads delegation of start-ups showcasing energy-saving solutions at the Cop28 summit in Dubai
- Hong Kong start-ups are finding it difficult to rope in local partners to bring their proprietary technology to the Middle East market

The hot and dry climate in the Middle East provides ample opportunities for Hong Kong greentech firms to showcase their energy-saving solutions for buildings, according to companies. Finding local partners remains a challenging hurdle, they said.
Hong Kong-based consultancy M Concept Studio’s technology can reduce the energy use of conventional air conditioning systems while also improving indoor air quality, Paul Chan Yim-cheong, chairman and co-founder, said in an interview from the Cop28 conference in Dubai. The company is displaying its technology at the conference as part of a delegation led by the Hong Kong Science and Technology Park (HKSTP).
The company’s “Flat Cool” system involves cooling panels installed on the ceiling of a room through which chilled water is circulated and plenty of fresh air is pumped into the enclosed space, allowing heat to be absorbed and thus lowering the temperature of the room.
“The Flat Cool system is particularly well-suited for the dry and hot climate of the Middle East,” said Chan. “It is my dream to showcase our system here.”

The technology can also cut down the energy use of conventional air conditioning systems by half, he added.