European wealth turns to Hong Kong as 30 family offices eye operations in the city
Wealthy European families are looking to Hong Kong as a base for Asian investments, drawn by tax incentives and new growth opportunities
Around 30 European family offices have expressed interest in establishing operations in Hong Kong, drawn by the city’s tax incentives and growing optimism about the prospects for China’s technology sector and Hong Kong’s property market, according to InvestHK and industry participants.
Jason Fong, InvestHK’s global head of family office, said the government agency was assisting 30 European family offices that had indicated plans to set up in the city, accounting for about 19 per cent of the 160 family-office cases currently being handled by InvestHK
Hong Kong’s family office sector has expanded rapidly in recent years. A Deloitte study found that the number of single-family offices in the city rose 25 per cent over the past two years to about 3,384 by the end of 2025. Fong said European families were expected to contribute to the next phase of growth.
“We also maintain close ties with European families. Several Italian families travelled to Hong Kong to attend the Wealth for Good in Hong Kong Summit 2026 in March and subsequently engaged in in-depth strategic dialogues with us, during which they expressed strong interest in investing in Hong Kong,” Fong said in a written interview with the South China Morning Post.
“For European families seeking new growth momentum, Hong Kong offers something that has become remarkably rare: certainty, resilience, stability, innovation and opportunity in a single jurisdiction,” he said. “Hong Kong also functions as a bridge. European families can directly link their existing businesses and family offices to the opportunities across Asia through Hong Kong.”
Government promotion efforts, including European roadshows led by Financial Secretary Paul Chan Mo-po and InvestHK officials, have helped raise Hong Kong’s profile among wealthy European families.