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Liquor firm Silver Base in the spotlight after chairman's share sales

Liquor distributor blames government rules and slowing economy for revenue plunge, but critics are not convinced

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Silver Base chairman Liang Guoxing has gradually reduced his stake in the company from 64.6 per cent to 52.67 per cent. Photo: Sam Tsang
Toh Han Shih

Liang Guoxing, chairman of Silver Base Group Holdings, has left more questions than answers about the poor performance of one of the mainland's largest distributors of Chinese liquor.

While reporting a disappointing set of interim results - a steep drop in revenue and net loss in the six months to September 30 - the company has seen its major shareholders, including Liang and property tycoon Cheng Yu-tung, offload their shareholdings.

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Liang blamed the 85.4 per cent drop in his company's revenue on the slowing Chinese economy and the central government's restriction on officials using public funds to buy pricey alcohol, including the fiery tipple distilled from grains known as baijiu - or white liquor.

Silver Base is the biggest global distributor of Wuliangye, one of China's two leading baijiu brands, along with Moutai.

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Vivian Liu, an analyst with SinoPac Securities, said the slowing Chinese economy this year has caused the mainland liquor market to soften, leading to high inventory.

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