Alibaba Group may sell stock at a steep discount to lure investors to buy into a New York listing that Jack Ma is weighing to keep management control of the company. Photo: Bloomberg

Alibaba float needs big discount to lure investors

Bankers say mainland e-commerce giant has to ensure the price of the offering is attractive under share structure that limits investors' rights

Topic |   Jack Ma

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Alibaba Group may sell stock at a steep discount to lure investors to buy into a New York listing that Jack Ma is weighing to keep management control of the company. Photo: Bloomberg
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