Elderly Chinese couples relax at a park in Shenyang. The mainland's ageing population is a thriving market for US direct selling firms of vitamins and beauty products. Photo: AFP Elderly Chinese couples relax at a park in Shenyang. The mainland's ageing population is a thriving market for US direct selling firms of vitamins and beauty products. Photo: AFP
Elderly Chinese couples relax at a park in Shenyang. The mainland's ageing population is a thriving market for US direct selling firms of vitamins and beauty products. Photo: AFP

American brands target growing greying market

As the mainland's elderly population continues to rise, US companies are racing to cater to an industry that is seen worth US$100 billion by 2015

Elderly Chinese couples relax at a park in Shenyang. The mainland's ageing population is a thriving market for US direct selling firms of vitamins and beauty products. Photo: AFP Elderly Chinese couples relax at a park in Shenyang. The mainland's ageing population is a thriving market for US direct selling firms of vitamins and beauty products. Photo: AFP
Elderly Chinese couples relax at a park in Shenyang. The mainland's ageing population is a thriving market for US direct selling firms of vitamins and beauty products. Photo: AFP
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