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Chinese phone makers play smart to stay in game

High-performance devices at competitive prices key to winning market share from foreign rivals

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Lei Jun, the chief executive of Xiaomi Technology, introduces the company's new smartphone in Beijing yesterday. Photo: Simon Song
Celine Sun

It is a busy season for smartphone makers on the mainland.

Xiaomi Technology, one of the most successful home-grown makers, launched its third-generation mobile phone in Beijing yesterday, three days after Meizu, another player, unveiled its latest model for the market.

They will compete against global giants including Samsung Electronics, Apple and Sony, which are also set to launch new products this month.

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Lei Jun, the chief executive of Xiaomi, said the new Android-based model was "the fastest-working smartphone" available, thanks to the high-performance central and graphic processing units provided by US technology firms Qualcomm and Nvidia.

Video: The launch of Xiaomi, China's answer to the iPhone

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"Xiaomi's smartphone has covered almost all the top technologies in the world," Lei said, adding it would be available from the middle of next month.

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