Popular online services such as WeChat and Weibo have become the new battleground for black PR as feuding companies take their rivalry into social media. Photo: Reuters
Popular online services such as WeChat and Weibo have become the new battleground for black PR as feuding companies take their rivalry into social media. Photo: Reuters
Alibaba

How firms are using 'black PR' to tear down their rivals

So-called black public relations has taken off on the mainland as companies hire online teams to look good by smearing their rivals

Popular online services such as WeChat and Weibo have become the new battleground for black PR as feuding companies take their rivalry into social media. Photo: Reuters
Popular online services such as WeChat and Weibo have become the new battleground for black PR as feuding companies take their rivalry into social media. Photo: Reuters
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