Popular online services such as WeChat and Weibo have become the new battleground for black PR as feuding companies take their rivalry into social media. Photo: Reuters
Popular online services such as WeChat and Weibo have become the new battleground for black PR as feuding companies take their rivalry into social media. Photo: Reuters
Alibaba
Business /  China Business

How firms are using 'black PR' to tear down their rivals

So-called black public relations has taken off on the mainland as companies hire online teams to look good by smearing their rivals

Sophie Yu

Updated: 4:25am, 4 Jan, 2014

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Popular online services such as WeChat and Weibo have become the new battleground for black PR as feuding companies take their rivalry into social media. Photo: Reuters
Popular online services such as WeChat and Weibo have become the new battleground for black PR as feuding companies take their rivalry into social media. Photo: Reuters
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