Popular online services such as WeChat and Weibo have become the new battleground for black PR as feuding companies take their rivalry into social media. Photo: Reuters
How firms are using 'black PR' to tear down their rivals
So-called black public relations has taken off on the mainland as companies hire online teams to look good by smearing their rivals
Popular online services such as WeChat and Weibo have become the new battleground for black PR as feuding companies take their rivalry into social media. Photo: Reuters