It may have been all smiles for Tesla Motors' first customers on the mainland when they were handed the keys to battery-powered Model S cars yesterday, but away from the delivery ceremony in Beijing disgruntled buyers are dampening the party for the US manufacturer. While nine customers drove away with the electric cars in Beijing, 23 other buyers outside the capital and Shanghai - where another delivery ceremony will be held today - have complained to Tesla about the wait and what they say are chaotic delivery arrangements, in a letter posted on Weibo last week. Tesla began pre-orders for Chinese customers in August and opened a store in Beijing late last year to showcase the Model S with its cutting-edge design and powerful electric drive train. In Beijing, Tesla chief executive Elon Musk was on hand to host the delivery event for the Model S, which are priced at between 734,000 yuan (HK$921,000) and 852,500 yuan. Musk said Tesla would set up local production and invest in infrastructure for charging stations. There will be other choices of premium electric cars to be launched HUANG YI, SHENZHEN BUSINESSMAN However, his plans have been dismissed by some analysts, who said the California-based company had underestimated the difficulties in setting up the infrastructure, the lack of which was cited for the delivery delays outside Beijing and Shanghai. Tesla spokesman Simon Sproule was quoted by The Wall Street Journal as saying that the company would not ship to customers in other cities until June, owing to a lack of service centres and charging tools. The 23 customers who broadcast their grievances on Weibo come from nine provinces and regions including Henan, Shangdong, Shaanxi and Guangdong. Priority deliveries to Beijing and Shanghai only were unfair, said the group, which has hired lawyers to negotiate with Tesla. John Zeng, a director at consultancy LMC Automobile, said charging stations had also been a hurdle for Shenzhen-based electric carmaker BYD. "Even for BYD, it is difficult for the company to sell its cars outside Shenzhen. Tesla has underestimated the situation, which is different from the US," he said. Zeng said the lack of charging stations outside Beijing, Shanghai and Shenzhen would likely spur more complaints against Tesla. Huang Yi, a Shenzhen businessman who cancelled his order for a Model S, said the lack of charging stations was an issue. "There will be other choices of premium electric cars to be launched, like the one jointly developed by BYD and Mercedes-Benz. I would rather wait for other models," he said.