Chinese local brands had won over more consumers in recent years with new "star" products. They had also done a good job in online promotion and invested heavily in advertising. Photo: AFP Chinese local brands had won over more consumers in recent years with new "star" products. They had also done a good job in online promotion and invested heavily in advertising. Photo: AFP
Chinese local brands had won over more consumers in recent years with new "star" products. They had also done a good job in online promotion and invested heavily in advertising. Photo: AFP

Foreign brands lose Chinese market share to domestic firms

Domestic rivals win over consumers with 'star' products and boost advertising

Chinese local brands had won over more consumers in recent years with new "star" products. They had also done a good job in online promotion and invested heavily in advertising. Photo: AFP Chinese local brands had won over more consumers in recent years with new "star" products. They had also done a good job in online promotion and invested heavily in advertising. Photo: AFP
Chinese local brands had won over more consumers in recent years with new "star" products. They had also done a good job in online promotion and invested heavily in advertising. Photo: AFP
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