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Vinda acquires SCA brands for China expansion

Swedish hygiene firm's mainland, HK and Macau operations acquired for HK$1.14b

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Shares of Vinda rose 6 per cent before closing up 3.45 per cent at HK$11.98. Photo: Stanley Shin

Top Chinese tissue maker Vinda International rose by as much as 6 per cent in yesterday's trading following the integration with its biggest shareholder, Swedish hygiene products firm SCA.

Vinda will acquire SCA's commercial operations on the mainland, Hong Kong and Macau for HK$1.14 billion, according to an agreement.

Vinda will also obtain the right to use SCA brand Tempo in China on a royalty-free basis and acquire the trademarks of Dr. P and Sealer from SCA for use in China.

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Shares of the company rose 6 per cent before closing up 3.45 per cent at HK$11.98.

A research report by Nomura said that in the short term the integration will support Vinda's stock but in the medium term, the benefits will be limited as the brands acquired from SCA are not widely known on the mainland. Nomura set a target price of HK$9 for Vinda.

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Vinda said it expects to gain a larger market share by managing brands "with different positioning and market segmentation strategies".

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