NewDrink’s breast enlargement claim 'not backed by science'
A recent entrant to the HK$5 billion vitamins and dietary supplements market that promises to give women a “perfect heart-shaped chest” could be in breach of the Trade Descriptions Ordinance.
A recent entrant to the HK$5 billion vitamins and dietary supplements market that promises to give women a “perfect heart-shaped chest” raises scientific and legal questions and could be in breach of the Trade Descriptions Ordinance.
Made in Japan and sold locally by Josephine Bust and Slimming, Push Up Drink claims to help women with “a flat chest [or] sagging breasts”, and advertisements show an illustration of a woman whose bust size increases dramatically.
According to Euromonitor, the Hong Kong market for vitamins and dietary supplements was worth HK$4.91 billion last year.
Push Up Drink is said to contain “science-based ingredients” including pueraria mirifica and soybean extract, which “provide a wealth of miroestrol and deoxymiroestrol”.
This scam has been going on for many, many years in many different forms
Pueraria mirifica has “some oestrogen-like effects, but there isn’t a shred of evidence that it can enlarge breasts,” said Dr Harriet Hall, author of Consumer Health: A Guide to Intelligent Decisions.