Chinese consumers, who account for 80 per cent of the growth in luxury goods sales since the 2008 financial crisis, are infatuated with European brands. Photo: Bloomberg

How heritage drives success of Chinese luxury brands

By appealing to a cultural element that its consumers are proud of, the mainland is ready for design and promotion of its high-end products

TOP PICKS

Chinese consumers, who account for 80 per cent of the growth in luxury goods sales since the 2008 financial crisis, are infatuated with European brands. Photo: Bloomberg
READ FULL ARTICLE