Chinese consumers, who account for 80 per cent of the growth in luxury goods sales since the 2008 financial crisis, are infatuated with European brands. Photo: Bloomberg
How heritage drives success of Chinese luxury brands
By appealing to a cultural element that its consumers are proud of, the mainland is ready for design and promotion of its high-end products
Chinese consumers, who account for 80 per cent of the growth in luxury goods sales since the 2008 financial crisis, are infatuated with European brands. Photo: Bloomberg
