Li & Fung's William Fung said the new joint venture, based in the Shanghai Free Trade Zone, was integral to the firm's strategic shift. Photo: Edward Wong

Supply chain giant Li & Fung signs deal to build in-store brands for China

Sourcing giant teams up with mainland department store operators to build own-brand products in strategic shift to supply Asian consumers

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Li & Fung's William Fung said the new joint venture, based in the Shanghai Free Trade Zone, was integral to the firm's strategic shift. Photo: Edward Wong
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