A cleaner wipes the front window of the Prada outlet in Qingdao, Shandong province. The company suffered a dramatic 24.4 per cent plunge in first-half sales in greater China, the luxury Italian fashion behemoth’s biggest market. Photo: EPA

Prada’s interim net profit plunges 24.4 per cent

Italian fashion house hit hard as Chinese consumers shift their tastes towards cheaper brands amid slowing economic growth

Topic |   Luxury in China

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A cleaner wipes the front window of the Prada outlet in Qingdao, Shandong province. The company suffered a dramatic 24.4 per cent plunge in first-half sales in greater China, the luxury Italian fashion behemoth’s biggest market. Photo: EPA
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