Popularity of digital lai see surges in time for Lunar New Year
Three out of four mainlanders surveyed say they will send the traditional red packets electronically this year as online payments boom
Three out of every four Chinese people are planning to give digital lai see as they welcome the Year of the Rooster, a sharp increase from a year ago when under a third opted for the electronic version of the festive tradition, a survey showed on Tuesday.
The findings of the United Overseas Bank survey reflect the rapid growth in popularity of online payment services among mainlanders, according to analysts.
The survey, completed last month by 1,000 consumers in Shanghai and Beijing aged 18 to 55, found that 75 per cent of respondents planned to send their lai see - a red packet containing cash, known as hongbao on the mainland - electronically this year, up from 30 per cent in 2016.
Nearly 60 per cent of those respondents cited fun, novelty and convenience as their main reasons for choosing digital lai see.
The main recipients of digital lai see will be friends, colleagues, employees, children and relatives’ children, the report said.
Winston Lim, head of personal financial services at UOB (China), said it was not surprising that digital red packets were proving so popular given how mainlanders have become increasingly active online.
“Many Chinese prefer to do more things online – from shopping to social networking - and now even to the tradition of giving the red packets,” he said in a statement.
